SETO offers guidance and consultation to Australian and New Zealand organisations wishing to enter the Chinese market by means of trade, investment, technology, innovation, commercialization and startups.


Shenzhen, your gateway to China

Welcome to Shenzhen

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16 Jan 2017

A Brand-New Huaqiangbei Reopens with High-Tech Dazzle

After being closed for four years due to Metro construction, Huaqiangbei, dubbed “China’s No. 1 Electronics Street,” has reopened to the public as a new commercial pedestrian street. New images of novelty, fashion, technology and innovation unfolded before citizens. The Huaqiangbei pedestrian street opening ceremony was held at 8:40 a.m. on Huaqiang Road North in Futian District on Saturday. After several years of retail stagnation and closures due to Me...

3 Jan 2017

SZ’s Local Fiscal Revenue Surpasses ¥300B

Shenzhen’s local fiscal revenue first exceeded 300 billion yuan (US$43.5 billion) last year, retaining a top position in the country and a brisk figure given the fact that China’s economy has been facing increased downward pressure and the country reduced taxes to relieve the burden on businesses. Shenzhen created a total fiscal revenue of more than 790 billion yuan in 2016, a year-on-year inc...

23 Dec 2016

BYD Wins Italy’s 1st Public Tender for E-bus Fleet

Shenzhen-based carmaker BYD has won Italy’s first public tender for wholly electric buses and will deliver 19 e-buses in a deal said to be worth over 10 million euros (US$10.39 million), according to a press release from the company on Thursday. The tender was released by GTT, the bus operator in Turin, a city in northern Italy, in autumn last year. The contract is for long-range full-size buses to...


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Success story of Han (Robin) Hao

Success story of Philip Goebel


4 SZ Firms among World’s Most Valuable Brands

8 Feb 2017

Four companies in Shenzhen, namely Huawei, Tencent, Ping An Insurance and China Merchants Bank, were included in a 2017 Brand Finance Global list of the world’s most valuable brands, the Shenzhen Special Zone Daily reported. The four companies were ranked at 40th, 47th, 79th and 91st place on the list, respectively. All of them moved up in the ranking compared with last year. Among all of th...


Innovation & Entrepreneurship International Competition Shenzhen.China

The First Innovation & Entrepreneurship International Competition is the penultimate event in a series of competitions held around the world that will exhibit innovative thinking and game-changing advances in technology and industry. Participants will have the chance to gain insight and direction from senior industry specialists and therefore improve both their projects and their experience of working with leaders in the China market.

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