SETO offers guidance and consultation to Australian and New Zealand organisations wishing to enter the Chinese market by means of trade, investment, technology, innovation, commercialization and startups.


Shenzhen, your gateway to China

Welcome to Shenzhen

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24 May 2017

BGI Announces Global Innovation Center in US

BGI, a leading global genomics organization based in Shenzhen, announced its plans to create a BGI Global Innovation Center in Seattle and San Jose, the U.S. to develop technologies and collaborative projects in life science, global health and related fields. The BGI global innovation center will be co-located in Seattle and San Jose to build an ecosystem of innovation in the two high-tech clusters and pr...

16 May 2017

Sino-Aussie Voice Rehab Center Planned

With support and investment from Shenzhen Huaqiang Group, a Sino-Australian voice rehabilitation center providing clinical therapy for laryngeal cancer and voice conditions will be set up in Shenzhen. The center will integrate advanced research from the University of Sydney, Shenzhen University and local hospitals. Representatives from the University of Sydney, Shenzhen University and Huaqiang Gro...

16 May 2017

Huawei brings digital economy-based training and wealth to State colleges

Shenzhen-based technology firm Huawei has established an information, telecommunication and telecommunication training program for students in seven of Indonesia's top State campuses in hopes of boosting competitiveness of Indonesian ICT professionals.   The launch of the program, called SmartGen, was officiated in memorandum of understanding documents between executives of Huawei's Indonesia...


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Success story of Han (Robin) Hao

Success story of Philip Goebel


Tencent World’s 8th-Most Valuable Brand

8 Jun 2017

The Shenzhen-based Internet giant, Tencent, made its way to No. 8 among the world’s 100 most valuable brands, according to the 2017 BrandZ study released by WPP, the world leader in marketing communications. With a brand value increase of 27 percent to US$108.3 billion, it is the first time a Chinese company has entered the top-10 pantheon. Google surpassed Apple to dominate the leadin...


Innovation & Entrepreneurship International Competition Shenzhen.China

The First Innovation & Entrepreneurship International Competition is the penultimate event in a series of competitions held around the world that will exhibit innovative thinking and game-changing advances in technology and industry. Participants will have the chance to gain insight and direction from senior industry specialists and therefore improve both their projects and their experience of working with leaders in the China market.

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